April 15, 2020

Being on lockdown doesn't have to mean diminished campaign activities. There are a lot of effective and authentic ways to connect with voters. Take advantage of what’s positive about campaigning in the 2020 elections during our COVID-19 existence.

The most obvious bonus...

September 23, 2019

Something has gone wrong. Your reputation, your brand is under fire. How should you respond to protect your reputation?

The strategy you choose today will make or break your candidacy tomorrow. You’ll need to use the best-suited communications strategy possible to extin...

August 15, 2019

Social media is not complicated, and it doesn’t have to be all-consuming. Despite your grueling campaign schedule, I believe that candidates and busy professionals have unclaimed moments throughout their busy days to post on social platforms. Granted, you’re busy but t...

How you communicate to your voters makes all the difference. When people ask, “What do you plan to do for me?” or “How will you help?” you’ll need to have your answer ready. And your answer must be clear, concise, and powerful.

You decided to run for elected office beca...

One of our campaign video clients recently won her primary election in Pennsylvania. I’m sure there were countless factors that contributed to her amazing victory, but as a communications professional, I believe there were five key reasons she won her election....

I attended a seminar this past weekend called, “How to run for an elected office.” I attend these types of events, not because I have political aspirations, but because these seminars give me a greater insight into my ideal client’s needs. I’m always looking for new wa...

Your social profile says a lot about you. The long trail of random thoughts and ideas you posted throughout the years forms a snapshot of your personality. It reveals your strong preferences and your subtle prejudices for everyone to see.

Scary? You bet. To avoid such e...

April 24, 2019

Don't let the sound of your voice stop you from creating video content. Here are three ways you can overcome your feelings about the way you sound:

  1. Your voice is fine

It’s interesting that many of us struggle with our voices. Whether it’s our tone or speech rhythm...

Among the sea of your competitors, you know you’ve got to stand out as the one. The candidate worthy of the vote. The go-to resource in business. The best person for the job. 

But how? 

You know you’ve got to appear confident, smart, and prepared in all situations...But...

Someone recently shared with me that they can’t think of meaningful things to post on social media every day.

I said, as all communications experts do, “Just post good content.” But what does that mean? And do we sustain a daily, content-rich posting schedule?

The answer...

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