Recent Posts



5 Business Lessons From the Bible

I recently finished reading the Bible-in-a-Year. For three hundred and sixty-five days, I read inspiring, thought-provoking, life-changing scripture. As I reflected on the passages, I realized there was a lot of information that I could apply to my business. I'm inspired to share my revelations with other business owners. Below are five inspired concepts that might help you grow or improve your business or organization. 1. Get up Early(ier) Song of Solomon 7:1 There are many references in the Bible highlighting people getting up with or before the sun. A number of business owners and executives wake between 3:30 and 6:00 a.m. And studies show that 50% of self-made millionaires get up nearly

Do This, Not That in a Crisis

A local women’s shelter fell under recent media scrutiny. Early news accounts told how women and children living at the shelter encountered rats, a lack of heat, and moldy living conditions. The program’s director was not on site during the interview. She was not immediately available for comment. In a follow-up interview, the reporter asked the director about conditions at her facility. The director maintained the shelter was "fine," despite seeing exhibit photos. The reporter said, “…so you think that the food is fine, the room temperature is fine, there isn’t a mold issue. That’s what you’re saying?” The director said, “That’s what I’m saying.” Later that evening, the director communicate

12 Ways to Use Video for Business (Pt. 2)

In our earlier blog post, we listed the first six of twelve ways businesses can use video to boost their content marketing. In part two, we continue the list with six more ways businesses can tell visual stories to enhance customers' experiences with their brands. 7. Introduction (Branding) Videos. Introduce your company to show viewers what doing business with you will be like. Introduce your team, yourself, or your vendors. 8. Executive Profile (Talking Head). This standard video works well for promoting your product or service. It gives a visitor a “first impression” of you and your business. 9. Interview Videos. You can have two people on camera talking to each other or feature one perso

12 Ways to Use Video For Business (Pt. 1)

It’s December 1st, which means the counting down has begun. We’re all counting down to something; either Hanukkah, Christmas, or New Years Eve. Businesses are counting down, too. Most are reviewing 2018 budgets, fine-tuning strategies, checking lists, checking lists again. But mark my words: No business strategy will be complete if it doesn’t include video marketing. The 2017 numbers confirm that on average, video has increased customer engagement for companies by 10 to 15 percent. As long as you create videos that tell a story, convey emotion, show authenticity, and demonstrate transparency to your customers, you’ll find success with video, too. How can you use video to engage your customer


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