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We upload a whopping 300 hours of video to YouTube every. Single. Minute. To make our videos stand out among all the others, we’ve got to create video content that’s-- informative, instructive or inspiring. Otherwise, no one will watch it, right? But, there’s one more “I” on that list to consider. YOU! To clarify: You absolutely need to put out good information, good instructive tips and/or beautifully inspiring thoughts. If you’ve got a good communications team you can do that. But there’s something else. To turn a good video into a great one, you’re going to need to bring authenticity to the project. But how can you let your true, authentic self, come through on camera? Try these three tip