April - 2019

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TROOP PUBLIC RELATIONS

Communication Strategies | Political Campaigns

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3 Tips: Sound Better On Camera

3 Tips: Sound Better On Camera

Don't let the sound of your voice stop you from creating video content. Here are three ways you can overcome your feelings about the way you sound: Your voice is fine It’s interesting that many of us struggle with our voices. Whether it’s our tone or speech rhythm, we don’t like what we hear. This self-judgment can be quite deep-seated -- because our voices are revealing. Our voices reveal our genders, emotional states, disposition, cultures, and much more. The bottom line is

How to Stand Out Among Other Candidates, Competitors, or Challengers

How to Stand Out Among Other Candidates, Competitors, or Challengers

Among the sea of your competitors, you know you’ve got to stand out as the one. The candidate worthy of the vote. The go-to resource in business. The best person for the job. But how? You know you’ve got to appear confident, smart, and prepared in all situations...But that challenge is to demonstrate the special way you view the world and solve problems. You’ve got to show that your heart beats passion and sincerity. Follow these steps: Know Yourself Go deep. Then, go deeper

How to "Content-Prep" for Social Media

How to "Content-Prep" for Social Media

Someone recently shared with me that they can’t think of meaningful things to post on social media every day. I said, as all communications experts do, “Just post good content.” But what does that mean? And do we sustain a daily, content-rich posting schedule? The answer: Content Prepping for Social Media! Think of it like the wildly popular meal prepping. Meal prepping is the practice of preparing all your meals for the week, ahead of time so you can grab, heat, and eat with