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Social media is not complicated, and it doesn’t have to be all-consuming. Despite your grueling campaign schedule, I believe that candidates and busy professionals have unclaimed moments throughout their busy days to post on social platforms. Granted, you’re busy but there are aspects of posting that you must take on for yourself. Social media posting success is yours -- only if: 1) you know the types of content you should post (i.e., your communications strategy) and 2) you condition yourself to seize occasions to post. Opportune times you might post include: while in the car on the way to an event; before an event or meeting; going live during an event; after an event; while in the barber/