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How to Save your Reputation during a Media Crisis

Something has gone wrong. Your reputation, your brand is under fire. How should you respond to protect your reputation? The strategy you choose today will make or break your candidacy tomorrow. You’ll need to use the best-suited communications strategy possible to extinguish the fiery news that’s burning up your positive reputation. Consider three strategies from the following situations: Situation #1 Your actions have brought about negative public attention Strategy Own up to the incident. In other words, if you’ve caused damage that creates massive public outcry, you’ve got to take responsibility for the incident and apologize to your victims. Cautionary Tale Last week, a “liberal” and “pr


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