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How to "Content-Prep" for Social Media

Someone recently shared with me that they can’t think of meaningful things to post on social media every day.

I said, as all communications experts do, “Just post good content.” But what does that mean? And do we sustain a daily, content-rich posting schedule?

The answer: Content Prepping for Social Media!

Think of it like the wildly popular meal prepping. Meal prepping is the practice of preparing all your meals for the week, ahead of time so you can grab, heat, and eat with ease. Food prep is beneficial because we stay mindfully aware of healthier choices, we don’t have to think about what to eat, and it frees up our time.

Content Prepping your social media efforts works the same way.

Here's how to prepare all your posts for the week ahead:

Start With A Blog

Choose a theme for the week and write an article providing keen advice and/or guidance. This blog is your rich base of content. Try writing your blog during the same time each week so you can plan manage your workflow for the entire week ahead.

As an expert in your field, it shouldn’t be difficult to come up with 1) a main idea. This is a strong opinion about an area of your work; 2) three points that support your main idea; and 3) a summary of your main idea and supporting ideas. These points should inform, persuade or entertain. Your clients are looking for helpful information from you so provide them with guidance they can use to improve their lives or their businesses.

Get Ready to Post!

Your main blog statement, along with your three supporting points, and summary statement add up to five pieces of strong content that you can publish as Tweets, Facebook status items, or Instagram updates throughout the week. Combine your strong, informative statements with great photos and memes that you create, and people will be drawn to your content. Your audience will be anxious to engage with you. I create my memes using It’s awesome.

Upload to Your Website

Now that you have five strong, informative, content rich items, post the blog on your website. Then, post a notice that you published a new blog on FB, IG, and Twitter. [Note: Three potential social media posts]

Develop a Script

Plan to turn your blog into a script. Take the blog you wrote

and video yourself speaking about the topic. You can upload the video as is to your social media pages or you can produce the video with digital editing software and upload it on your YouTube channel. The video is a post itself. You can also post two or three more times, informing people about your video, and directing them to your website. We typically write differently than we talk. However, some people write exactly as they talk. This step will be easier for them! [Note: This give you one-to-three more social media posts.]

Publish a LinkedIn Article

Polish your blog and publish it as an article on LinkedIn. Consider adding relevant facts, statistics, and links to your published work. You can also make the article more pleasing to look at by adding memes or photos that you previously created. [Note: One social media post]

Podcast it!

You can use the base of the initial blog you wrote and record the opening of a podcast episode. Post updates that you’ve published a podcast. [Note: This provides you with one to two social media posts]

Action Shots, Etc.

Post pictures of yourself, your company, in action. People are drawn to action and progress. Post your accomplishments and challenges. These types of posts always increase your engagement. All in all, post the good, the bad, and the beautiful.

I’ve counted 15+ content rich items or images as suggested above that you can post within the 7-day week.

Much like food prepping, using this Content Prep Method to plan out your informative and meaningful content for the week, will help you manage your social media content with ease. You'll be more strategic, remove the daily headache and guesswork, and you'll save yourself time and hassle.

My final bit of advice: Remember that social media is your free and accessible way to help your clients learn from you (80 percent of the time). Don’t spend as much time promoting your goods or services (perhaps 20 percent of the time). The main goal is to inform, and thereby establishing your brand.

There are countless other ideas. Contact Troop Public Relations if you have questions.

What are your thoughts about creating content for social media?